Friday 27 April 2018

Website Research

This is the website for the GQ magazine and like the magazine, It has used a typically used a photo of a man who usually quite famous. The camerawork that is used on the front page of the website has made the camera look like a close up show with david beckham on the right hand corner and the photographer has attempted to make the image look almost like a selfie. The representations that are presented in this photograph is that it shows a group of males usually in a pub and some sort of night venue which is the typical english tradition for most males that would have a night out. This tries to apply to young professionals who would have lots of money but they havent started a family yet. The audience is attracted to this because it shows a sense of coming together and it makes the reader who are typically male feel like they want to join in with the conversation and the latest trends. This works with the industry to try to sell the magazine because the magazine has more high profiles designs and styles in it in order to try to get the website readers to subscribe to the magazine.

This is the website for Grazia magazine which normally has a middle class female readership. On the front of the website they have used a photo of a lady showing off the latest skirts to own this spring. The photography that is used in this photo is that it has used quite bright and natural colours. The background of the photo has used a depth effect with attempts to make the model stand out from the rest of the picture. The background of the photo is just a public road with trees and flowers. This photo gives the impression that she is better than everyone else. This gives the representation that she is middle class and appeals to the middle class women who are in to the latest trends and fashion. This attempts to give the typical stereotype to a fashionable lady. This audience is attracted because they want to know how to become as fashionable as her this attempts to give quite a upmarket feeling to them. This works with the magazine to present a preview of what will be on the magazine to get people to purchase the magazine.


This is the website for LOOK magazine which typically has more of a middle class viewership. The photography that is used in this photo is quite a high end and wealth background. And it is of the royal family which tries to give quite a wealthy feeling to the person that is reading the magazine for them. The image also uses a close up shot to give a feel of quality to the reader. The colours that are used in this photograph are quite dark colour which shows a sign of wealth to them. Because it is of the royal family the website is indicating that it is appealing to a higher class stereotype. This audience is attracted because of the universal attraction to the royal family and because they are excited to to see photos of the new prince. This makes the reader want to purchase the magazine because they want more photos of the upcoming prince

This is the website for Elle magazine which has typically has quite a focus on high class fashion. The photography that we see in the main image on the website is showing off quite high fashion clothing with quite a top class model. The model also has quite a short haircut which could show us that she is trying to break the stereotypes by not haveing the pritty girl effect which is trying to show us they she is more of a cutting edge model. We also see the style glasses which could show us that the vintage feel and make us feel that she starting her own trends. We see the model also have a leather jacket on, this could show us that she is trying to stand out from the croud and is trying to be different.The colours that are used in this photo are quite light colours and the image has quite a plain desert like background. This tries to give the impression of a higher class impression to the people that are reading the magazine. The works in conjunction with the magazine because it makes the reader feel that they want to purchase the magazine.

This is the website for vogue magazine which has a focus on high class fashion just like Elle. The photography that is used in the website quite artistic and uses quite a vintage feel to the person that is looking at the website. The colours that are used in the website is just mainly black and white in order to get the photos to stand out on the website, which gives us the feeling that the website is quite bare and empty and without the photos there is not much of a website and that it is trying to get the reader to purchase the magazine. The photos that are used to to appeal to a middle class woman because they would typically read longer articles and have more specialised interests in fashion. This works in conjunction with the magazine because they both have a focus on fashion, whereas the magazine has more of a focus on the different clothing ranges, the website has a more of a view on the history of fashion. From the photographs that are listed on the website we see that two of them are close up shots, one which is of a lady's face applying concealer which could give us the impression that Vogue is trying to appeal to the general womans lifestyle which could show that they want a piece of all audiences and another one which has a close up of a yellow vintage style crocs in order to give it some attention and to show the small little details in the background which is full of vintage items such as a Marilyn Monroe Prada bag which could give the impression that Vogue chooses to describe vintage items and has quite a vintage feeling to it. We also see two mid shots on the website, the auther of the website has chosen to use a photo wityh the model cropped out onto a photograph with two polorids behind her to give the idea that vintage is starting to come back into the market and makes the reader think of their days when they was younger. This is because the majority of Vogues readers are in the 45-60 age group. On the other picture the writer has used a photograph with a man standing in front of lots of magazines which does give us the idea that he is doing this as a tribute in order to show us as the reader of the magazine that we should feel sorry about the wardour news. Also on the website we see the use of a sans font which gives quite a modern effect.

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