Magazine Company Research

Magazine Company Research

For the magazine that I will need to produce, from the brief that has been set by OCR that the magazine will be a fashion magazine that is produced by Bauer. This means that I will need to have a look at the magazines that are currently produced by Bauer in order to see what kind of magazines that they need to produce and I will also need to make sure that the magazine is sutable to be sold is many different retail outlets such different supermarkets and magazine stores. 


Bauer is a large media group which is based in Hamburg, Germany and that published over 600 magazines worldwide and also has a varity of different media products that are avaliable for its customers in order to read worldwide. Bauer has a varity of different locations that are located across the world such as Grazia which would appeal to more of its international viewers because of the different languages that the magazine is published in depending on the region that it is published in. They also have various radio stations across the UK such as Kiss FM UK and magic which both have quite a major following. These radio stations have targeted specifc audiences which like to listen to rock music or more 90/80s pop music. The radio stations also usually have coverage that is limited to cities and more urban areas for them. Bauer radios formats usally tend to a specific genre to appeal to them. Bauer has a range of magazines that are published such as : take a break, bella, tv choice, car and heat magazine. This shows us that Bauer has a varity of magazines and it has quite a few choices that it has through the magazine.

Future media is a company that was created in 1985, the company was created by Chris Anderson. Future has published a varity of magazines such as Classic Rock, Guitarist, XBOX and Playstation magazine. The types of magazines are published by futures publishing group are usually to do with modern and upcoming products, ideas or brands. Futures publishing has also tried to expand its print publishing portfolio bty purchasing blaze publishing in order to try to expand its print portfolio and have additional magazines that would cover a much larger range that would appeal to a much larger ausience for them. The futures magazines group is the official magazine company for two of the three major game consoles.

Key Publishing is a company that was founded in 1980 by Richard and Adrian Cox are based in Stamford, England. In 1999 the publishers has published Airliner World which was their first magazine . Since then Key publishing has published a varity of magazines such as Buses, Combat Aircraft Monthly, Modern Railways and Hornby Magazine. Key publshing speclises in creating magazine that would specalise to people with a specific intrest and have quite a niche market, in comparison to the other magazine publishers which have much mnore of a wider market and audience. This shows that the magazine has quite of a speclist intrest.

John Brown Media is a company that was founded on April 1st 1987 which produces a range of different media products from its portfolio. The magazines that are published by John Brown are usually for a specific client such as a department store or otherretailer. They have published magazines for John Lewis, Edgars, Tesco, Bupa and Discovery. The magazines that John Brown produces are usally have a specific focus to them depending on the needs to their client. The magazines also help to enhanse their clients brand and try to strenghen it by using a range of their products in the magazine. This means that John Brown publishing creates a range of different magazines through the needs of their client. This is different in comparison to the other magazines because the magazines that John Brown produces are usally distributed for free in a varity of different stores and are usually offered as a free magzine in the stores for the benefits of their customers, this means that they will have a large audience reach because the magazines are near the checkouts of the store meaning that they are avaliable to most people that are shopping in that specific store.

Dennis Publishing is a company that was founded in 1974 in London, England. The publishers have a wide varity of magazine that they publish. Some of the magazines that are produced by Dennis Publishing are Auto Express, CarBuyer, Custom PC, Health & Fitness, MoneyWeek, This Week. The magazines that are published by Dennis Publishign appeal to a large audience because of the wide varity of magazines and also they choose magazine types that would appeal to most people for them. This shows us that the magazine that is published is has quite more of a tabloid feel to them and that they are quite interactive with the readers telling them about the specific product such as the Car. This shows us that the magazines that they produce have a specific niche to them and they are helpful. This shows us that they are important for them because of the magazines that have